Window Shop: Toyota Teases 4Runner – Again

Matthew Guy
by Matthew Guy

If it weren’t for teaser shots about hotly anticipated models from different brands, car corners of the internet wouldn’t have much to talk about on some days. Fortunately, the news keeps rolling from Toyota, who’ve released a telling photo of the upcoming 4Runner – along with a suggested release date.

Billed as showing up ‘right around the corner’, the next 4Runner will take its place in a newly and delightfully square SUV lineup at Toyota dealers. Today’s photo highlights a retractable rear window, something treasured by current owners and shown here complete with what we presume are up/down buttons on the truck’s hatch area. As part of the marketing blurb, Toyota says it’s a ‘window to bigger worlds and adventures’, suggesting someone let the new marketing intern write this skiff of copy. Bless them.


Rear windows which open separately from the entire hatch are making a resurgence in recent years, suggesting manufacturers are either cluing into the fact it’s a great feature, have found a way to distract the accountants, or actually listening to feedback from shoppers. The latter is a stretch, we know. But we’ll take our useful-if-sightly-retro features where we can get them. Now would be a good time to reiterate our commitment of campaigning for a return of hood ornaments on high-trim pickup trucks (we’re only half joking here).


Most are wondering out loud about where the 4Runner will fit into the mix, what with the Land Cruiser being reintroduced at a new price point and its own attractive square visage. If the 4Runner ends up being a close carbon copy to the Tacoma in terms of its cabin, we’d be fine with that – especially if it means the possibility of a manual transmission and affordable base trim. It isn’t out of the question, especially since the 4Runner is slated to use wide swaths of Taco ingredients as a base for its recipe.


Elsewhere, it’s easy to spy the Jumbotron of an infotainment screen in this show truck, along with other interior elements which mimic other models in the Toyota 4x4 lineup. This is all welcome, especially after umpteen years in which the current model remained basically unchanged. That didn’t seem to hurt sales, as buyers who knew what they were getting into often delighted in the rugged basic charm of the 4Runner.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • ToolGuy ToolGuy on Apr 05, 2024

    "a return of hood ornaments on high-trim pickup trucks"

    • They were going to do this, but FAA regulations interfered

    • Theflyersfan Theflyersfan on Apr 05, 2024

      Waiting for the blinking red lights on the roofs of the HD trucks.


  • Theflyersfan Theflyersfan on Apr 05, 2024

    Did someone leave their laptop on atop the center console?

  • Paul I don't know how GM can fail to sell sedans. Other manufacturers seem to be able to, as others have noted. The Impala (which I've had as a rental) was a very nice sedan and the Malibu (which I had as a rental more recently) was a pleasant, competent vehicle also. Maybe they are still suffering from the bad rep they got in the malaise era into the 80s.
  • Kwik_Shift_Pro4X How a Versa that's a $18000 car became a $24000 car says a lot. Or even the jacked price of the current Frontiers. Not worth it.
  • MaintenanceCosts They should focus on major non-Interstate routes in the flat West. I recently did a central Texas trip with a Model S rental. It was just fine along the interstates but there were significant gaps on the big federal highways, which caused a bit of extra driving to reach charging stations. The one public (non-"customers only") charger in the greater Fredericksburg area was very busy, even at non-peak times.
  • Tassos Real Cars are RWD.So if you want a Lexus, try either the GS, or the flagship LS460 (before they mutilated it into the current failed model)The ES used to be a rebadged Camry, then became a rebadged Avalon at $10k more. Not a wise buy, unless you are a silly snob and would not be caught dead driving an econobox.
  • Ajla Sounds like the pinstripes, nitrogen, window tint, TruCoat, and "filing fee" is about to go up. It is pretty fun to see a $18K Versa with $3k in add ons.
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