Jaguar Brings the Bling With F-Type Heritage 60 Edition

by Jason R. Sakurai

Published: December 8th, 2020

jaguar brings the bling with f type heritage 60 edition

Jaguar has commissioned a Sixties-inspired F-Type Heritage 60 Edition to celebrate the E-Type’s 60th anniversary. While diamonds are customary on this occasion, the automaker has instead dipped into the E-Type’s palette for its Sherwood Green tone, a color not offered since the 1960s.

Conspicuous by its scarcity, the brand’s SV Bespoke unit is offering just sixty of these distinctive 2021 F-Types worldwide as either a coupe or convertible. Utilizing the F-Type R’s all-wheel-drive, 575-horsepower, supercharged drivetrain, each will be built at the Castle Bromwich plant in the United Kingdom before being hand-finished by the SV Bespoke team at Jaguar’s Special Vehicle Operations in Warwickshire.

What separates an F-Type Heritage 60 Edition from a run-of-the-mill F-Type R? Besides the green hue, you get two-tone leather trim, aluminum console trim obsessed over by a designer looking at the E-Type’s rearview mirror casing, and a 60th Anniversary logo embossed in the headrests of the performance seats. Gloss black 20-inch forged alloy wheels, gloss black and chrome exterior accents, and black brake calipers bestow additional exclusivity. Badging likely leftover from the E-Type Collection vehicles is included, along with commemorative tread plates, and an SV Bespoke plaque to ensure nobody mistakes your Heritage 60 Edition from the more pedestrian R variant.

While F-Type Heritage 60 Edition pricing has not been announced, the tab on the F-Type R, 5.0-liter, 575-hp supercharged V-8, AWD, starts at $103,200 for the coupe, and $105,900 for the convertible. Expect that with only sixty units available worldwide, at-market pricing sharply north of those figures will likely prevail. As with every other Jaguar vehicle, a 5-year/60,000-mile new-vehicle limited warranty, complimentary scheduled maintenance, and 24/7 roadside service are included.

Not to miss out on a party, Jaguar Classic is creating six limited-edition matched pairs of restored 3.8-liter 1960s E-type vehicles that pay tribute to two revered examples, 9600 HP and 77 RW, known as the E-type 60 Collection. We have absolutely no earthly idea what these would cost, or if they will even be offered for sale.

A diamond may be forever, but the F-Type Heritage 60 Edition is bright and shiny, if not bold and beautiful. Rolling artisan-crafted sophistication, versus the glitterati.

[Images: Jaguar]

#2021JaguarF-Type #Jaguar

Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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2 of 16 comments

Vanillasludge on Dec 10, 2020

Wow, they should not put the old car in the same photo as the new one. It only reminds us of how lousy new car styling has become.

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Tankinbeans on Dec 10, 2020

Put the Hot Wheels™ down and step away.

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Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
Ajla Remember when Cadillac introduced an entirely new V8 and proceeded to install it in only 800 cars before cancelling everything?
Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
Lynn Joiner Lynn JoinerJust put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?