New Porsche Mission E is a Shot Fired Up Tesla's Nose

Aaron Cole
by Aaron Cole

Porsche announced Friday that it would build its Mission E car — an all-electric sedan with looks that a Panamera would kill for — and sell the car by 2020. The Mission E concept was announced at Frankfurt earlier this year.

In addition to the car’s 0-60 mph time in under 3.5 seconds, the Mission E (no word on whether that is the final name) will also boast a 310-mile range and an 800-volt charge capability that could recharge the battery up to 80 percent in 15 minutes, providing you can find a charger for it.

Porsche didn’t announce pricing or availability yet, because presumably they’re figuring out exactly how much people will be willing to pay for the Stuttgart coat of arms and how many sales they’ve already lost to Tesla.

Porsche’s announcement may pose the biggest near-term threat to Tesla’s dominance of the luxury electric market.

In announcing the Mission E’s production Friday, Porsche also announced that it would spend $765 million to update its Stuttgart plant, including powertrain and body shop improvements.

That type of quick infrastructure spending is only something that deep-pocketed, established carmakers have access to, whereas Tesla’s portfolio is largely built slowly, model-by-model and without much of a net to catch it if the automaker stumbles.

Porsche’s Mission E is a significant step by the automaker, who only recently has devoted attention to electrification as a viable performance alternative.

“With Mission E, we are making a clear statement about the future of the brand. Even in a greatly changing motoring world, Porsche will maintain its front-row position with this fascinating sports car,” Wolfgang Porsche said in a statement.

Any guesses on when the next Tesla Model S will be coming?

Aaron Cole
Aaron Cole

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  • Manny_c44 Manny_c44 on Dec 05, 2015

    Teslas are ugly kit-cars and are not practical family-haulers in any way (as some comments above contend). A Tesla is like a piece of costume jewelry for the moneyed classes and my guess is members of that demographic will much prefer this far better-looking Porsche.

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    • WheelMcCoy WheelMcCoy on Dec 05, 2015

      @Vulpine Manny sounds like a troll. Mission E barely has room for missionar"E" position. Tesla S -- let your imagination run wild.

  • Markogts Markogts on Dec 05, 2015

    Just look at the german *actually available* electric cars and you'll get an idea of the commitment german automakers have for e-mobility. Except BMW, it's only announcements and showcars.

  • Teddyc73 As I asked earlier under another article, when did "segment" or "class" become "space"? Does using that term make one feel more sophisticated? If GM's products in other segments...I mean "space" is more profitable then sedans then why shouldn't they discontinue it.
  • Robert Absolutely!!! I hate SUV's , I like the better gas milage and better ride and better handling!! Can't take a SUV 55mph into a highway exit ramp! I can in my Malibu and there's more than enough room for 5 and trunk is plenty big enough for me!
  • Teddyc73 Since when did automakers or car companies become "OEM". Probably about the same time "segment" or "class" became "space". I wish there were more sedans. I would like an American sedan. However, as others have stated, if they don't sell in large enough quantities to be profitable the automakers...I mean, "OEMs" aren't going to build them. It's simple business.
  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
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