More EV Price Cuts in 2024, This Time From Nissan

A thesis will surely be written in the future about the yo-yo behavior of EV prices which are seeming to coincide with early adopters getting their fill while everyone else needs to be talked into the things. The latest? A round of cuts at Nissan on the tongue-twisting Ariya.

For the upcoming model year, the Ariya will bear an MSRP of $39,590 for an Engage trim equipped with front-wheel drive. Sadly, the brand did not extend this naming scheme to include obvious choices like Energize or Fire Phasers or Shaka When The Wall Fell. That sum is roughly $3,600 south of last year’s equivalent trim which is still on the Nissan build-and-price site at $43,190. 

Keep in mind the Engage has a 63-kWh battery in stead of the 87-kWh unit found elsewhere in the Ariya food chain. As such, Nissan estimates the Engage FWD at 216 miles of range while the AWD shaves that to 205 miles. The latter was $47,190 last year but is reduced to $43,590 for customers considering a 2024 model.

Anyone seeking their Ariya with the larger battery pack is looking at anywhere between $41,190 and $47,690 for a Venture+ or Empower+ trim if they feel front-wheel drive will serve them well in their expected driving conditions. That’s a good $6,000 cheaper than the same trims in 2023, representing a decent amount of cheddar shorn from a monthly payment. Range estimates are 304 and 289 miles, respectively.

Should one feel all-wheel drive is necessary, look for Engage AWD to cost $43,590 (four grand less than last year) with top-dog Platinum+ AWD trims commanding $54,190 which again represents a $6,000 price cut compared to the 2023 model year. Note that none of these prices include $1,390 in destination and delivery fees.

Depending on trim and powertrain configuration, output ratings run the gamut from 214 to 389 horsepower. Look for the 2024s to appear on dealer lots very soon.

[Image: Nissan]

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