Toyota Prices 2024 Land Cruiser, Starts $55,950

Matthew Guy
by Matthew Guy

After a small hiatus, the Toyota Land Cruiser returns for 2024, occupying a slightly different spot on the food chain than its forebear.

We’ll get pricing out of the way before diving into any weeds. The so-called ‘1958’ trim wears the headline-grabbing $55,950 price tag, equipped with those retro round LED headlamps and TOYOTA heritage billboard grille. On the spec sheet you’ll find an 8.0-inch infotainment screen, 2.4-kW inverter, locking center and rear differentials, two-speed transfer case, and coil springs out back. There are but a trio of colors if that matters to you.


Next up, and simply called Land Cruiser, is the trim which diverts to rectangular headlamps and is priced at $61,950. Upgrades include 12.3-inch infotainment, power liftgate, and a stabilizer disconnect mechanism for gnarly off-road moves. There are also extra dirt road driving modes thanks to multi-terrain select programming. Finally, the probably-one-year-only First Edition trades for round headlights, sundry badges, and accessories like rock rails and skid plates. Price? A heady $74,950. Those sums do not include destination and other fees.


For now, the Land Cruiser is only available with a hybrid powertrain under the iForce Max banner, belting out 326 horsepower and 465 lb-ft of torque. It is worth noting fraternal platform brother GX 550 has a twin-turbo V6 stuffed up its blocky nose though its output, at 349 horses and 479 torques, isn’t much different from the Cruiser’s 2.4L four-banger hybrid.


All trims get the Toyota Safety Sense 3.0 suite of nannies, including lane departure tools, pre-collision system, and dynamic radar cruise control. There is also the typical function found in rigs like these which operates like low-speed off-road cruise control. Approach and departure angles are 31 and 22 degrees, if you’re wondering.


The reshuffling of Land Cruiser’s place in the lineup certainly leaves room for the big three-row Sequoia at that end of the spectrum but can be argued to overlap the 4Runner ever so slightly in terms of mission and appearance if not price as the top rung TRD Pro trim has an MSRP of $55,170 – right where the Land Cruiser starts off. A new 4Runner is anticipated for 2025.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • 28-Cars-Later 28-Cars-Later on Feb 21, 2024

    So is this what the 4Runner is called now or is this a model above it?

  • Lorenzo Lorenzo on Feb 23, 2024

    Aw, that's just the base price. Toyota dealers aren't in the same class as BMW/Porsche upsellers, and the Toyota base is more complete, but nobody will be driving that model off the lot at that price.

  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
  • Wjtinfwb Absolutely. But not incredibly high-tech, AWD, mega performance sedans with amazing styling and outrageous price tags. GM needs a new Impala and LeSabre. 6 passenger, comfortable, conservative, dead nuts reliable and inexpensive enough for a family guy making 70k a year or less to be able to afford. Ford should bring back the Fusion, modernized, maybe a bit bigger and give us that Hybrid option again. An updated Taurus, harkening back to the Gen 1 and updated version that easily hold 6, offer a huge trunk, elevated handling and ride and modest power that offers great fuel economy. Like the GM have a version that a working mom can afford. The last decade car makers have focused on building cars that American's want, but eliminated what they need. When a Ford Escape of Chevy Blazer can be optioned up to 50k, you've lost the plot.
  • Willie If both nations were actually free market economies I would be totally opposed. The US is closer to being one, but China does a lot to prop up the sectors they want to dominate allowing them to sell WAY below cost, functionally dumping their goods in our market to destroy competition. I have seen this in my area recently with shrimp farmed by Chinese comglomerates being sold super cheap to push local producers (who have to live at US prices and obey US laws) out of business.China also has VERY lax safety and environmental laws which reduce costs greatly. It isn't an equal playing field, they don't play fair.
  • Willie ~300,000 Camrys and ~200,000 Accords say there is still a market. My wife has a Camry and we have no desire for a payment on something that has worse fuel economy.
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