Deep Six the Nine: Mazda Officially Cancels CX-9

Matthew Guy
by Matthew Guy

This one hardly comes as a surprise, given Mazda is in the throes of completely revamping its lineup – complete with straight-six engines and extra zeroes in its model names.


According to the company, it will discontinue the CX-9 for our market following the 2023 model year. If we were to write this like a eulogy, it might say the vehicle was a good blend of looks and utility, hewing well to Mazda’s newfound efforts of pushing the brand upscale. Departing this year, it leaves behind its progeny CX-90, a rig that is part of the next-gen set at Mazda. 


There’s a world of (positive) difference between the old CX-9 and the new CX-90 – and more than just an extra numeral at the end of its designation. Gone is the 2.5-liter turbocharged four, a mill good for 250 horsepower on premium fuel and, in its last model year, solely equipped with all-wheel drive. In its place, we find a vehicle offering three different levels of power, two of which pack a silky 3.3L inline-six engine. Trims without an ‘S’ suffix make 280 horses and 332 torques while the ’S’ models (someone at Mazda must take a shine to Porsche) are capable of 340/369 when fed premium oats. The plug-in hybrid has 323 ponies and equal torque to the S; its 17.8-kWh battery can permit about 26 miles of electric-only driving when conditions are right.

The CX-9 wasn’t exactly glued to the showroom floor. So far this annum, Mazda says it has sold 17,359 of the things, up about 7 percent compared to the topsy-turvy market this time last year. It seems CX-90 sales aren’t yet up to speed, with 4,118 gassers and 1,516 plug-in hybrids finding homes. However, that model is only just getting traction on the production lines and has yet to flood dealers like the outgoing model.


Given our positive driving impressions of the CX-90, we don’t expect those sales numbers to stay at those depressed levels for very long.


[Images: Mazda]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Analoggrotto Analoggrotto on Jul 04, 2023

    Tesla has basically stolen all of Mazda's coveted youth demographic with superior vehicles which will transport man to the far reaches of far away galaxies by 2035.

  • Jimbo1126 Jimbo1126 on Jul 08, 2023

    My car was stolen last weekend and I have to get a replacement fairly quickly. I'm intrigued with the Mazda lineup yet confused as well. All their CUVs are good looking, have nice interiors and are well equipped. But they leave off some common features as well. Sirius and power liftgate in top trims only? No nav in any of them? I get that they THINK most people will just use Apple CarPlay or Android Auto, but those applications have their own issues. Oh well I guess I'll compromise. Dealers around here are certainly not short on inventory but they DO in fact have $$$ dealer markups just like Honda and Toyota.

  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
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