Acura Reminds Us of the Good Old Days With Yellow NSX

Matt Posky
by Matt Posky

Following news that Acura is restoring the Type S designation for future high-performance models, the brand announced it would also expand its selection of heritage colors. While the NSX is already available in Berlina Black, the company says it will debut Indy Yellow Pearl for the 2020 model year at this month’s Monterey Car Week.

The hue is a throwback to the Spa/Indy Yellow that graced 1st-generation models and managed to stick around on 20 percent of NSXs produced between 1997 and 2003. It looks as though Acura’s future lies partially in its past, which is fine by us.

Unfortunately, we doubt this will move the needle much on NSX sales. Acura only shipped 170 in the United States last year after posting 581 deliveries in 2017. While this year is shaping up to be a little better, the NSX hasn’t sold in four-figure volumes since the early 1990s.

Another problem for the NSX is the new Corvette. Chevrolet’s mid-engined flagship starts below $60,000, while Acura’s performance platform starts at $157,500 (before destination). Odds are good that Honda’s premium arm will offer discounts but, even if they’re as robust as the ones we’ve seen this year, the best customers can hope for is $20,000 off the top. The 2020 Corvette will remain a comparative bargain and there’s no way around it.

That does not make the NSX a dud, however. Its hybrid, AWD powertrain joins a 3.5-liter twin-turbocharged V6 with three electric motors for a total 573 horsepower and 476 pound-feet of torque. Meanwhile, the base 2020 ‘Vette will receive 495 horsepower from its 6.2-liter V8. The Acura’s 9-Speed DCT gets one more gear than the Chevy’s but both are supposed to boast an identical 0-to-60 time of 3 seconds.

Horsepower is dirt cheap in the United States and Acura’s crowning achievement has historically been more focused on superb, predicable handling. In this regard, the NSX is a triumph, but many of the car’s greatest strengths are also its biggest weaknesses. As far as high-performance rockets go, it’s very easy to live with — leaving many feeling it’s not “emotional” enough. It’s also loaded with tech specifically designed to play into its handling abilities and eliminate turbo lag, making it expensive.

From our vantage point, Acura’s biggest problem with the NSX has always been its pricing. Despite being designed to undercut European exotics (in both cost and comfort), the brunt of its fandom (Honda enthusiasts) has never been able to afford it — which begs the question as to what the take rate of Indy Yellow Pearl will be. The shade comes at a premium of $1,000, just like Thermal Orange Metallic, Source Silver, Casino White Pearl. While that’s quite a bit cheaper than the $6,000 Acura aks for Valencia Red Pearl and Nouvelle Blue Pear, it’s another pricy addition to a vehicle that has some to spare. Fortunately, the base model doesn’t leave you wanting much — so there’s no need to tack on $40,000 in extras, unless you want carbon-fiber bodywork or paint-matched brake calipers.

We’d wager that if Acura/Honda ever manages to price the NSX within a stone’s throw of the Corvette, even if that stone went long, the American monster wouldn’t obliterate it in sales every year. But that’s wishful thinking on our part. The automaker has already delivered a great car; it just totally neglected to consider whether or not there would be a market for it.

[Images: Honda]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Ceipower Ceipower on Aug 09, 2019

    I’m no Fan Boy for anything GM ,but the look of the mid engine Corvette is worlds better than this hodge-podge styling of the NSX. It just looks a mess.

  • Art Vandelay Art Vandelay on Aug 11, 2019

    Those pictures have made me put the NSX on my list. Too bad for Acura its the first gen NSX.

  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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