Buy/Drive/Burn: Ace of Base A-Bodies From 1979

Corey Lewis
by Corey Lewis

After our most recent Rare Rides post, your author perused The Big List of BDB Ideas and discovered a suggestion commenter Sgeffe made many moons ago. He suggested the most basic coupe A-bodies on offer in 1979. Feeling cheap? Let’s get weird.

Buick Century

Buick’s Century nameplate dated back to 1936, and the model entered its fourth generation in 1978. New that year, Buick applied the Century name to all its midsize offerings save for its standard-roof coupe, which was called Regal. The most basic engine was the 3.2-liter Buick V6 (196 cubic inches), paired with a three-speed manual. Basic Century customers longed for the Century Turbo Coupe, on offer only for 1979 and 1980. It was powered by a turbocharged Buick 3.8-liter V6.

Chevrolet Malibu

The Malibu was a brand new entry into the mid-size market for 1964, as it appeared as an upper-level trim of the Chevelle. Throughout the next two generations, until 1977, Malibu was constrained to a Chevelle trim. 1978 saw the name become a full-fledged model, as Chevelle was discontinued. Chevrolet held off on a fastback Malibu coupe, opting instead for a more traditional formal roof. Malibu saw the debut of a new family of 90° V6 Chevrolet engines, the most basic of which was the 3.3-liter, 200 cubic inch version. It sent 95 horsepower through the three-speed. The desirable coupe was the Classic trim, where the Chevrolet 350 V8 was available to complement the standard vinyl roof.

Oldsmobile Cutlass Salon

In production since 1961, the Cutlass Salon heralded the fifth generation of Cutlass, and it was the last instance where all Cutlass offerings were rear-drive in nature. General Motors placed much stock in the Oldsmobile A-body offerings, as evidenced by its variety of available body styles. The most basic engine available was the largest of our trio: a 3.8-liter (231 cubic inch) V6 from Buick. Base Salon customers stared across the showroom at the loaded Salon Brougham coupe with its waterfall grille and 5.0-liter (305) Chevy V8.

Three malaisey coupes with V6 power and few amenities. Which one gets a Buy?

[Images: General Motors]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • RHD RHD on Jun 11, 2019

    [Meant to be a reply to Jerome10.] Agreed. I was a teenager then, and one of my neighbors had one just like the blue Century fastback pictured at the top of the article. It wasn't memorable for anything except being not very good at anything. They didn't keep it very long.

  • Ponchoman49 Ponchoman49 on Jun 11, 2019

    Buy- Chevy Malibu coupe. You can stuff anything from a 229 V6 to a 500 Cid Cadillac engine under that hood and it will have the most value on the collector car circuit. Drive- Century turbo coupe if anything because it would have had the most power available that year combined with a sport suspension Burn the Ugly Cutlass Salon

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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