Even the Brits Think the New 2017 Mini Countryman Might Suck

Timothy Cain
by Timothy Cain

It’s can be difficult to wipe the smug look of a home field advantage off your face.

Yet in its home English market, the all-new second-generation 2017 Mini Countryman is failing to find favor with British car critics. evo Magazine, never one to pull its punches, published a review of the 2017 Mini Countryman chock full of significant objections.

“Mini’s new SUV has grown up, but it’s lost the Mini fun factor along the way,” Antony Ingram writes. evo says it expects “the BMW-owned company to turn out cars that are fun to drive and show up their rivals as sloppy, dull and character-free.” Yet, Ingram says, “the latest Mini Countryman doesn’t manage that.”

Citing poor value, disappointing acceleration in the hi-po S model, un-Mini-like dynamics, a cabin too twee, and a design that continues “to look ever more contrived,” evo suggests you may prefer — get this — a Toyota C-HR.

While the Mini Countryman arrived early to the subcompact crossover party, it never made a huge splash in the U.S. market, owing to a dearth of demand for the Mini brand in general.

But in the UK, BMW’s Mini story is altogether different. Mini’s 0.2-percent share of the U.S. market appears particularly paltry when contrasted with the brand’s 1.7-percent share of the UK industry. While total Mini sales in the U.S. are down 13 percent so far this year after falling 11 percent in calendar year 2016, Mini sales in the UK are up 18 percent so far this year after rising 9 percent in calendar year 2016.

Across the pond, in a UK market that is roughly one-seventh the size of America’s, Mini sold 68,984 new vehicles in 2016, 33 percent more than the brand managed in the U.S.

It should be no surprise that the British market is hugely consequential to Mini. (Despite the comparatively small size of the UK market, Jaguar and Land Rover both sold more vehicles in the UK than the U.S. last year, as well.) And it should be no surprise if a Mini fails to hit the target in the UK, it could struggle on this side of the Atlantic, as well.

“It’s hard to be original when your product lineup has to draw inspiration from a 1959 city car,” Ingram writes, part of a general evo criticism that suggests Mini is either incapable of moving forward or confused about how to do so.

And with such lofty price points as you move up the Countryman range, evo points to high-performance hatchbacks such as the Ford Focus ST and Volkswagen Golf R as potential alternatives, particularly since the Countryman remains relatively low-slung.

Ingram isn’t alone in his home-market criticism of the new Countryman.

“It’s clear that the wait for a really good Mini crossover, designed with the freedom and vision that the increasingly important segment deserves, will go on,” Autocar’s Matt Saunders writes.

Top Gear is contradictory: “The new Countryman is a sophisticated piece of engineering, with a solid feel and precise driving manners.”

CAR lands somewhere in the middle, with Anthony ffrench-Constant saying, “Progress hardly feels rapid enough to justify the Cooper S suffix,” and, “the ride’s better than before, but not great,” and, “there’s still a deal of bump-thump and the car never really settles.”

Meanwhile, back at evo, the new Toyota C-HR features “the nimble handling, precise steering and throttle-adjustability that were all characteristics you might have found in a Mini back in the day.”

Back in the day. But perhaps no longer.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Garrett Garrett on Mar 30, 2017

    BMW needs to take the Mini Cooper, swap the hatch for a trunk about the same size as the hood, put a BMW badge on it, and call it a 2002.

  • Ashy Larry Ashy Larry on Mar 31, 2017

    The review in evo isn't even that negative. 3/5 stars overall, mixed bag of comments that are, in part, some of the same gripes about Mini's getting bigger and heavier overall (As most cars are nowadays). Mini is trying to hold on to customers who would otherwise have to abandon the marque to other options once their needs for space/roominess increase (read: once they have kids). That said, Mini's are not for everyone, and there are perfectly valid questions posed about value for money -- if you are willing to spend $38k for a nicely-appointed Cooper S, why not splurge 3-4k more for a roomier, more powerful X1? Or why not a Mazda CX5 for sporty handling pretensions in your crossover, and save money? Or a new CR-V? or an Escape with the 2.0 turbo? I guess the answer is Mini owners want to be seen driving a Mini and are willing to pay more for less room.

    • Darex Darex on Mar 31, 2017

      Because Manual Transmission, and because some people don't want to drive around in a BMW-badged BMW. I see thousands of CR-V's and RAV4's and CX-5's every day. Buying one of those is tantamount to saying that you don't care what you drive, as long as it's Japanese and allegedly more reliable. MINIs are special.

  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
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