OFFICIAL: 2017 Lincoln Continental Gets $45,485 MSRP, Pre-Orders Open Now

Mark Stevenson
by Mark Stevenson

UPDATE: Other sites seem to have received some additional information from dealers. It has been added below the jump.

Those looking to put down money on one of the most storied nameplates in Lincoln’s history will have to shell out $45,485, which includes destination and delivery, for the privilege.

For that near-as-makes-no-difference $50,000, Lincoln will build you a Continental Premiere with a 3.7-liter V6 engine that sends power to the front wheels.

According to Lincoln spokesperson Stephane Cesareo, and counter to a recent report by CarsDirect, the Lincoln Continental will not launch with cash incentives. Instead, Lincoln will offer the vehicle with its typical financing deal of 1.9% APR up to 60 months.

The Continental is “a very important vehicle for us, a very important vehicle for Lincoln,” Cesareo said in a phone call with TTAC. A high level of interest from customers has garnered 40,000 hand-raisers for the car, he said. Not quite Tesla Model 3 levels of interest, but phenomenally healthy for any Lincoln introduced in the last 15 to 20 years.

Lincoln’s newest sedan debuted in concept guise last year to massive intrigue after intense speculation from the automotive press. The automaker followed up the concept with the reveal of a production version this past January at the North American International Auto Show in Detroit.

More detailed pricing information for the Continental will be available later today, and dealers can take pre-orders for the Continental starting today. The first production run should arrive at dealers toward the end of Q3 2016.

The Ignition Blog is reporting that Continentals powered by the optional 400-horsepower, 3.0-liter twin-turbo V6 can be priced up to a “staggering $72,000 with every option checked.” We will know for sure later today.

The same site is also stating that “the first 1,500 to place an order will receive a limited-edition, framed rendering of Continental that has been signed by Lincoln Design Director David Woodhouse.”

This is the first time I’ve heard of David Woodhouse, but I’m sure he’s a nice guy with excellent penmanship.

Mark Stevenson
Mark Stevenson

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  • Johnpmc72 Johnpmc72 on Apr 14, 2016

    Ford sure has some sellers remorse. First, the Fusion looked like Aston Martins, then the Explorer looked like a Range Rover, and now, they made Lincoln look like a Jaguar.

  • Laserwizard Laserwizard on Apr 14, 2016

    The new Cadihack Seedy Six can be optioned to over $80k. The new Continental is a bargain and will be superior product.

    • Bd2 Bd2 on Apr 16, 2016

      Not when it comes to the handling dept. and fuel economy.

  • Whynotaztec Like any other lease offer it makes sense to compare it to a purchase and see where you end up. The math isn’t all that hard and sometimes a lease can make sense, sometimes it can’t. the tough part with EVs now is where is the residual or trade in value going to be in 3 years?
  • Rick T. "If your driving conditions include near-freezing temps for a few months of the year, seek out a set of all-seasons. But if sunshine is frequent and the spectre of 60F weather strikes fear into the hearts of your neighbourhood, all-seasons could be a great choice." So all-seasons it is, apparently!
  • 1995 SC Should anyone here get a wild hair and buy this I have the 500 dollar tool you need to bleed the rear brakes if you have to crack open the ABS. Given the state you will. I love these cars (obviously) but trust me, as an owner you will be miles ahead to shell out for one that was maintained. But properly sorted these things will devour highway miles and that 4.6 will run forever and should be way less of a diva than my blown 3.8 equipped one. (and forget the NA 3.8...140HP was no match for this car).As an aside, if you drive this you will instantly realize how ergonomically bad modern cars are.These wheels look like the 17's you could get on a Fox Body Cobra R. I've always had it in the back of my mind to get a set in the right bolt pattern so I could upgrade the brakes but I just don't want to mess up the ride. If that was too much to read, from someone intamately familiar with MN-12's, skip this one. The ground effects alone make it worth a pass. They are not esecially easy to work on either.
  • Macca This one definitely brings back memories - my dad was a Ford-guy through the '80s and into the '90s, and my family had two MN12 vehicles, a '93 Thunderbird LX (maroon over gray) purchased for my mom around 1995 and an '89 Cougar LS (white over red velour, digital dash) for my brother's second car acquired a year or so later. The Essex V6's 140 hp was wholly inadequate for the ~3,600 lb car, but the look of the T-Bird seemed fairly exotic at the time in a small Midwest town. This was of course pre-modern internet days and we had no idea of the Essex head gasket woes held in store for both cars.The first to grenade was my bro's Cougar, circa 1997. My dad found a crate 3.8L and a local mechanic replaced it - though the new engine never felt quite right (rough idle). I remember expecting something miraculous from the new engine and then realizing that it was substandard even when new. Shortly thereafter my dad replaced the Thunderbird for my mom and took the Cougar for a new highway commute, giving my brother the Thunderbird. Not long after, the T-Bird's 3.8L V6 also suffered from head gasket failure which spelled its demise again under my brother's ownership. The stately Cougar was sold to a family member and it suffered the same head gasket fate with about 60,000 miles on the new engine.Combine this with multiple first-gen Taurus transmission issues and a lemon '86 Aerostar and my dad's brand loyalty came to an end in the late '90s with his purchase of a fourth-gen Maxima. I saw a mid-90s Thunderbird the other day for the first time in ages and it's still a fairly handsome design. Shame the mechanicals were such a letdown.
  • FreedMike It's a little rough...😄
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