Hyundai Santa Fe Undergoes Radical Surgery

Tim Healey
by Tim Healey

It's been a long time since your author has seen a redesign as radical as what Hyundai is promising with the new Santa Fe. Quite frankly, it's a bit refreshing to see an automaker make a change this major -- though there are exceptions, redesigns lately seem to be more often about evolution than revolution. I applaud the strategy regardless of what I think of the execution.


I will have more on that latter point in a few weeks, as I'm slated to fly to New Mexico to see the Santa Fe in the flesh.

Key design details include H-shaped headlamps, H-shaped taillamps, and an H-shaped front fascia, defined wheel arches, and 21-inch wheels.

The tailgate is larger than before and the second- and third-row seats will fold down. The H-shape motif continues on the dashboard and air vents. Features will include a curved digital display, a 12.3-inch instrument screen, and wireless charging for two devices. Nappa leather seats will be available.

Hyundai promises to use a mix of sustainable materials, including recycled plastics and leatherette seating surfaces.

That's pretty much all of the actual details I could scrape from the buzzword-heavy press release. We'll know more soon.

[Images: Hyundai]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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4 of 78 comments
  • Corey Lewis Corey Lewis on Jul 19, 2023

    New example has shown up on the road in Korea, and it doesn't look as good as in the PR pics!



    https://twitter.com/CoreyLewis86/status/1681718348298502154?s=20

    • See 1 previous
    • Avatar77 Avatar77 on Sep 25, 2023

      looks the same to me. The PR pics don’t show a straight on shot of the rear, which is the most questionable part of the design.


  • NN NN on Jul 27, 2023

    looks like a modern Ford Flex, which is good IMO. I do wish it were the larger (Palisade) size just so you could maximize that boxiness for 7/8 passengers

  • GregLocock They will unless you don't let them. Every car manufacturing country around the world protects their local manufacturers by a mixture of legal and quasi legal measures. The exception was Australia which used to be able to design and manufacture every component in a car (slight exaggeration) and did so for many years protected by local design rules and enormous tariffs. In a fit of ideological purity the tariffs were removed and the industry went down the plughole, as predicted. This was followed by the precision machine shops who made the tooling, and then the aircraft maintenance business went because the machine shops were closed. Also of course many of the other suppliers closed.The Chinese have the following advantagesSlave laborCheap electricityZero respect for IPLong term planning
  • MaintenanceCosts Yes, and our response is making it worse.In the rest of the world, all legacy brands are soon going to be what Volvo is today: a friendly Western name on products built more cheaply in China or in companies that are competing with China from the bottom on the cost side (Vietnam, India, etc.) This is already more or less the case in the Chinese market, will soon be the case in other Asian markets, and is eventually coming to the EU market.We are going to try to resist in the US market with politicians' crack - that is, tariffs. Economists don't really disagree on tariffs anymore. Their effect is to depress overall economic activity while sharply raising consumer prices in the tariff-imposing jurisdiction.The effect will be that we will mostly drive U.S.-built cars, but they will be inferior to those built in the rest of the world and will cost 3x-4x as much. Are you ready for your BMW X5 to be three versions old and cost $200k? Because on the current path that is what's coming. It may be overpriced crap that can't be sold in any other world market, but, hey, it was built in South Carolina.The right way to resist would be to try to form our own alliances with the low-cost producers, in which we open our markets to them while requiring adherence to basic labor and environmental standards. But Uncle Joe isn't quite ready to sign that kind of trade agreement, while the orange guy just wants to tell those countries to GFY and hitch up with China if they want a friend.
  • CEastwood Thy won't get recruits who want to become police officers . They'll get nuts who want to become The Green Hornet .
  • 1995 SC I stand by my assessment that Toyota put a bunch of "seasoned citizens" that cared not one iota about cars, asked them what they wanted and built it. This was the result. This thing makes a Honda Crosstour or whatever it was look like a Jag E type by comparison.
  • 1995 SC I feel like the people that were all in on EVs no longer are because they don't like Elon and that trump's (pun intended) any environmental concerns they had (or wanted to appear to have)
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