Acura Introduces New Integra, Internet Explodes

Matthew Guy
by Matthew Guy

Last night’s unveiling of the new Integra in L.A. wasn’t a surprise, given the number of teasers released by Acura over the last few weeks. There was a general consensus it would be a four-door hatchback of some ilk, and would very likely share many parts with other members of the House of Honda.

The 2023 Integra (technically a prototype but we all know that 99.9 percent of this vehicle will make production) did indeed appear as a four-door hatch – thankfully not as a tall-riding crossover – complete with a turbocharged engine and manual transmission. This didn’t stop keyboard warriors bleating from the depth of their parent’s basement that “ThIs Iz NoT a ReEl AcUrA” thanks to the 2023’s abundance of doors compared to the 3rd-gen coupe everyone remembers.

Here’s a newsflash for all those nimrods: The Integra has always been available with four doors.

Sure, most of us fondly remember the 3rd-gen Type R, a machine that sells for exorbitant sums whenever one appears on Bring A Trailer. This trim represented but a small percentage of actual Integra production of course, with plenty of lesser four-door models making their way into the hands of John Q. Public. Some cars were even equipped with (gasp!) an automatic transmission! This is what last night’s naysayers conveniently forget, as they gaze back with rose-colored glasses to a time in which most of them weren’t even born; not all Integra models were the type raced by Ja Rule on his way to failing to secure a tasty ménage.

Anyway. Back to the car. The new 2023 Integra will be marketed as a premium sport compact, one which will surely be hucked as the first factory turbocharged Integra. A 6-speed manual transmission will be offered in concert with the 1.5-liter turbo mill, and pricing will start under $30,000. If you’re wondering, that Indy Yellow Pearl paint was indeed cribbed from the NSX, and boots on the ground have said Acura spox suggest that retro-esque name banner could be offered as an accessory if enough people ask for it.

Speaking of styling, Acura describes the Integra’s roofline as ‘dramatically sloping’ thanks to its hatchback design. We will note the strong character line on the side of the car, one which dips aggressively toward the front wheels once it reaches the front fender. This could be part of the reason why the Integra looks a bit taller than it actually is from some angles, particularly in full side view with no other vehicles nearby as reference tools. We’ll reserve final judgment until we see it in person.

No official power numbers were given, but it’s safe to assume there will be at least 200 horses under the hood since it shares bones with the new Civic Si. Torque should be in the same neighborhood as well. Look for a similar suspension setup as in the sporty little Honda such as fixed-rate dampers and brakes which outperform a standard Civic. Your author is also of the opinion that Acura will introduce a Type S variant within the next couple of years. Will it show up alongside the next Civic Type R and pack over 300 horsepower? We’ll have to wait and see,

The launch of the 2023 Acura Integra will mark the first time for Integra to be built in America when it begins mass production next year at the Marysville Auto Plant in Ohio. Set to be built on the same production line as the Acura TLX, Integra will join all-new Acura models sold in the U.S. in being built in Ohio.

No, it isn’t a coupe; get over it. We look forward to jumping behind the wheel next year.

[Images: Acura]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Tedward Tedward on Nov 14, 2021

    I dont know, Im exactly the person for who this kind of thing is good news and I'm not excited. We're replacing the GTI soon and this is definitely a gti competitor, far more so than the si. But...they didn't budget to do so with that drivetrain, and the rebadge is giving me more than a bit of 90s gm vibes. I know honda has always been indifferent and cynical towards acura, but this is a bit much. There's a big subjective difference between a 1.5 and 2.0t. They can easily run at power parity obviously, but there's no option but to give up some combo of rev range, linear pull, smoothness etc... The engine is a mistake that the civic version barely gets away with. All of the competitors at 30k have better drivetrains, regardless of how long ago they were released.

  • Oberkanone Oberkanone on Nov 15, 2021

    I'd rather have a Levorg. STI Sport EX please.

  • Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
  • Lynn Joiner Lynn JoinerJust put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
  • Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
  • Ollicat I am only speaking from my own perspective so no need to bash me if you disagree. I already know half or more of you will disagree with me. But I think the traditional upscale Cadillac buyer has traditionally been more conservative in their political position. My suggestion is to make Cadillac separate from GM and make them into a COMPANY, not just cars. And made the company different from all other car companies by promoting conservative causes and messaging. They need to build up a whole aura about the company and appeal to a large group of people that are really kind of sick of the left and sending their money that direction. But yes, I also agree about many of your suggestions above about the cars too. No EVs. But at this point, what has Cadillac got to lose by separating from GM completely and appealing to people with money who want to show everyone that they aren't buying the leftist Kook-Aid.
  • Jkross22 Cadillac's brand is damaged for the mass market. Why would someone pay top dollar for what they know is a tarted up Chevy? That's how non-car people see this.
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