Land Rover Defender Returns to Dakar in Supporting Role

by Jason R. Sakurai

Published: December 23rd, 2020

land rover defender returns to dakar in supporting role

Land Rover Defender 110s are taking on the 2021 Dakar Rally, the 13-day, 12-stage, 4,751-mile all-terrain challenge. One of the toughest sporting events in the world, these production-spec models will support an ambitious new Dakar Rally team, Bahrain Raid Xtreme (BRX) throughout the race.

These Defender 110 4x4s will be tasked with negotiating extreme conditions, traversing desert dunes, mud, camel grass, and rocks as they carry vital supplies, crew, and equipment for the team and drivers. BRX’s driver lineup includes nine-time World Rally Champion, France’s Sébastien Loeb, and two-time Dakar Rally winner, Spain’s Nani Roma. The crew members will camp, eat, and sleep in these SUVs across 12 grueling stages of desert racing.

The Defenders are powered by Land Rover’s 400PS inline-six Ingenium gas engine, featuring mild hybrid electric vehicle technology. Fitted with the Explorer Pack, an expedition roof rack, raised air intake, wheel arch protection, and exterior side-mounted gear carriers are included. In addition, a roof ladder provides easy access to a roof box, which will help BRX carry all their gear.

“Land Rover has a Dakar pedigree in having won the inaugural event in 1979, and the rally remains the ultimate all-terrain endurance test. While we won’t be competing, the Defenders will have a vital role supporting the team as they navigate their way across thousands of miles of punishing desert terrain. The fact these vehicles are unmodified is testimony to Land Rover’s capability and durability,” said Finbar McFall, Jaguar Land Rover Customer Experience Director.

“Our support vehicles must be able to carry all of the gear and can be relied upon to get to the next service location, whatever the conditions. The Defender provides all-terrain performance, rugged practicality, and comfort, a crucial combination for the unpredictable Dakar conditions and after long days behind the wheel,” Prodrive team principal, Paul Howorth said.

Bahrain Raid Xtreme is the vision of Salman bin Hamad bin Isa Al Khalifa, HRH The Crown Prince of Bahrain, and Deputy King. The 51-year old Crown Prince is the heir apparent and first deputy prime minister of the Kingdom of Bahrain. He is also the deputy supreme commander of the Bahrain Defense Force.

Team BRX, a platform to showcase the values of Bahrain’s Economic Vision 2030, is managed by Prodrive, the Banbury, UK-based, multiple World Motorsport Championship-winning team, and advanced engineering group. HRH has enlisted Prodrive to contest the 43rd edition of the Dakar Rally, to be held in Saudi Arabia. The competition will be conducted from January 3-15, 2021, in cooperation with the Saudi Automobile and Motorcycle Federation.

[Images: Jaguar Land Rover]

#DakarRally #Defender110 #LandRover #Prodrive #SupportVehicles #SUVs

Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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Micko4472 on Dec 23, 2020

One wonders ... Did Land Rover pay someone to allow them to provide these support vehicles? If I were chosing support vehicles, I would choose Toyota Tacoma or 4Runner or Lexus GX460. Maybe you'd need to add better skid plates and/or taller tires, but you have a lot more reliable vehicle. I know of no stock SUV that is more capable than the GX460.

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NeilM on Dec 23, 2020

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Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
Lynn Joiner Lynn JoinerJust put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
Ollicat I am only speaking from my own perspective so no need to bash me if you disagree. I already know half or more of you will disagree with me. But I think the traditional upscale Cadillac buyer has traditionally been more conservative in their political position. My suggestion is to make Cadillac separate from GM and make them into a COMPANY, not just cars. And made the company different from all other car companies by promoting conservative causes and messaging. They need to build up a whole aura about the company and appeal to a large group of people that are really kind of sick of the left and sending their money that direction. But yes, I also agree about many of your suggestions above about the cars too. No EVs. But at this point, what has Cadillac got to lose by separating from GM completely and appealing to people with money who want to show everyone that they aren't buying the leftist Kook-Aid.
Jkross22 Cadillac's brand is damaged for the mass market. Why would someone pay top dollar for what they know is a tarted up Chevy? That's how non-car people see this.