Rare Rides: A Mazda Bongo 4×4 - JDM Van Time From 1994

Corey Lewis
by Corey Lewis

For decades, the Japanese market has loved vans of all shapes and sizes, ranging from basic kei to fully-loaded VIP luxury. Rare Rides has touched on JDM van time just once previously, with a luxurious and capable 1990 Toyota Town Ace. Today we’re taking a look at what Mazda offered a Nineties Japanese consumer of vans.

Mazda’s Bongo offering is a longstanding one, in production since 1966. In 50 years, it’s had just five different generations. Wearing 13 different badges around the globe, at one time or another the Bongo was also branded as a Ford, Kia, Nissan, Mitsubishi, and a Toyota. Not many nameplates have that sort of range. Bongo’s beginnings in the Sixties were rear-engined, sharing engines with the Familia small car lineup. The first generation was short-lived as Mazda went through money trouble, and was cancelled by 1975.

The second-generation offering realized the layout the Bongo would keep for decades: engine in the middle, and rear-wheel drive. The second generation lead a double life: in Japan it stayed as a Mazda, and was produced from 1977 to 1983. But Kia started production of the Bongo in South Korea with the second generation, and played a long game. As Mazda moved on to newer generations of Bongo, Kia stuck with its tried-and-true gen two. Badged as Bongo and Ceres, it remained in production with consistent revisions through 1999.

That brings us to the third-generation Bongo, and the one which was longest lived in Mazda guise. It debuted in 1983 with a new engine lineup. Sales expanded to several different Ford varieties, and Bongo became a Nissan Vanette in the Nineties. Mazda decided not to field its Bongo in the U.S., as other manufacturers were faltering with their offerings. Instead, the company spent some money on a different kind of van that was far ahead of its time: the MPV. Bongo’s third installment lived on through 1999 before being succeeded by a fourth generation that lived through 2018.

Available in its myriad of configurations, the Nineties Bongo was rear-wheel drive or 4×4 and used gasoline and diesel engines. Today’s Rare Ride features the mid-pack 2.0-liter turbodiesel engine; a larger 2.2-liter was available. It sends 76 raucous horsepower through a five-speed manual that includes low-range gearing and four-wheel drive. Luxury options like rear air conditioning were included, though the interior is serious in its spartan nature. With 72,000 miles, it asks $10,995 in Washington.

[Images: seller]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • MeJ MeJ on Nov 22, 2019

    Anything named "Bongo" is cool in my books!

  • Nm68 Nm68 on Aug 03, 2021

    I own the same type of Mazda with petrol engine. It is a nice car to drive. The steering is responsive. The car is quick and has off road power. Mine is Mazda Bongo Wagon 4WD 1994 SSE8R model.I bought it online from Japan in 2012. I would like to buy another one.

  • Teddyc73 As I asked earlier under another article, when did "segment" or "class" become "space"? Does using that term make one feel more sophisticated? If GM's products in other segments...I mean "space" is more profitable then sedans then why shouldn't they discontinue it.
  • Robert Absolutely!!! I hate SUV's , I like the better gas milage and better ride and better handling!! Can't take a SUV 55mph into a highway exit ramp! I can in my Malibu and there's more than enough room for 5 and trunk is plenty big enough for me!
  • Teddyc73 Since when did automakers or car companies become "OEM". Probably about the same time "segment" or "class" became "space". I wish there were more sedans. I would like an American sedan. However, as others have stated, if they don't sell in large enough quantities to be profitable the automakers...I mean, "OEMs" aren't going to build them. It's simple business.
  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
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