With These Sales, It's No Wonder Porsche Wants a Plug-in 911

Steph Willems
by Steph Willems

It’ll be a long time before Porsche removes any hint of internal combustion from its beyond-iconic 911. The flat-six is safe for the next decade or so.

However, Porsche CEO Oliver Blume says the company wants a plug-in hybrid version, hopefully by 2023 — when the next-generation model reaches its mid-cycle update. “It will be very important for the 911 to have a plug-in hybrid,” Blume told Automotive News last week. There’s no stamp of approval yet, but Blume feels the German automaker “will go for it.”

This shouldn’t come as a surprise. If European sales of the recently introduced Panamera E-Hybrid are any indication, an electrified 911 is an insurance policy that’s sure to pay off.

According to Bloomberg, the improved plug-in Panamera line, which boasts about 22 miles of real-world range from a lithium-ion battery and electric motor, made up 60 percent of European Panamera sales from the start of sales in June through the end of October. Porsche has various government to thank for it.

Not only are cities pledging to ban internal combustion cars (or levy fees on the use of ICE models in city centers, at the very least), there’s steep incentives for buying a vehicle capable of travelling under electric power alone. Not only do buyers want to be able to drive their Porsche in the future, they also want the tax benefits.

“Customer demand is much higher than the 10 or 15 percent we first expected,” said Gernot Doellner, head of the Panamera model line.

Thanks to government incentives, 90 percent of second-gen Panameras sold in Belgium are E-Hybrids. In France, the figure is 70 percent. Even Germany, with its cagey acceptance of green initiatives and love of tradition, saw 25 percent of Panamera sales go to the E-Hybrid variants.

The business case for an electrified 911 is clear to see.

Porsche no doubt wishes for the continuation of the United State’s federal EV tax credit, as it’s a long way from using up its 200,000-unit allotment. Still, the plug-in hybrid’s popularity (and promise) remains higher in jurisdictions eager to make ownership of gas-burning cars a hardship. Naturally, sending the E-Hybrid models to China was a must. The model went on sale in the Far East in October.

The E-Hybrid line encompasses the full second-generation Panamera lineup, including the Turbo and fetching new Sport Turismo wagon variant. Power output ranges from 462 to 680 hp.

[Image: Porsche]

Steph Willems
Steph Willems

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  • Heino Heino on Dec 09, 2017

    Airbus and NASA are looking at electric airplanes. You can also buy electric motorcycles. All my gardening equipment is battery powered. Look forward to iToiletpaper and iShower.

    • See 8 previous
    • Krhodes1 Krhodes1 on Dec 10, 2017

      @mcs 975K lbs is the max take-off weight of a 747-800, so you obviously have not a clue what you are on about, as usual. 100K lbs of batteries would get a 747 about one circuit of the field. At best, they are saying very short range regional airliners in the

  • Sitting@home Sitting@home on Dec 09, 2017

    "If European sales of the recently introduced Panamera E-Hybrid are any indication, an electrified 911 is an insurance policy that’s sure to pay off." Isn't that an apples-to-oranges comparison ? The Panamera is a family sedan for well-heeled businessfolk that only really exists so they can say "Let's go for lunch in the Porsche". Being able to sneak inside the EV-only areas or Paris or London in search of a pumpkin spice latte is central to the needs of most of its buyers. The thought of stop/start commuting is (or at least should be) the anathema of every 911 driver.

    • Sportyaccordy Sportyaccordy on Dec 12, 2017

      Should be? Why? The base 911 has always been the everyday sports car, not some razor's edge track beast. Better to have people in hybrid sports cars than hybrid land whales like the Panamera. Welcome to 2017

  • Teddyc73 As I asked earlier under another article, when did "segment" or "class" become "space"? Does using that term make one feel more sophisticated? If GM's products in other segments...I mean "space" is more profitable then sedans then why shouldn't they discontinue it.
  • Robert Absolutely!!! I hate SUV's , I like the better gas milage and better ride and better handling!! Can't take a SUV 55mph into a highway exit ramp! I can in my Malibu and there's more than enough room for 5 and trunk is plenty big enough for me!
  • Teddyc73 Since when did automakers or car companies become "OEM". Probably about the same time "segment" or "class" became "space". I wish there were more sedans. I would like an American sedan. However, as others have stated, if they don't sell in large enough quantities to be profitable the automakers...I mean, "OEMs" aren't going to build them. It's simple business.
  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
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