Window Shop: Toyota Teases 4Runner – Again

Matthew Guy
by Matthew Guy

If it weren’t for teaser shots about hotly anticipated models from different brands, car corners of the internet wouldn’t have much to talk about on some days. Fortunately, the news keeps rolling from Toyota, who’ve released a telling photo of the upcoming 4Runner – along with a suggested release date.

Billed as showing up ‘right around the corner’, the next 4Runner will take its place in a newly and delightfully square SUV lineup at Toyota dealers. Today’s photo highlights a retractable rear window, something treasured by current owners and shown here complete with what we presume are up/down buttons on the truck’s hatch area. As part of the marketing blurb, Toyota says it’s a ‘window to bigger worlds and adventures’, suggesting someone let the new marketing intern write this skiff of copy. Bless them.


Rear windows which open separately from the entire hatch are making a resurgence in recent years, suggesting manufacturers are either cluing into the fact it’s a great feature, have found a way to distract the accountants, or actually listening to feedback from shoppers. The latter is a stretch, we know. But we’ll take our useful-if-sightly-retro features where we can get them. Now would be a good time to reiterate our commitment of campaigning for a return of hood ornaments on high-trim pickup trucks (we’re only half joking here).


Most are wondering out loud about where the 4Runner will fit into the mix, what with the Land Cruiser being reintroduced at a new price point and its own attractive square visage. If the 4Runner ends up being a close carbon copy to the Tacoma in terms of its cabin, we’d be fine with that – especially if it means the possibility of a manual transmission and affordable base trim. It isn’t out of the question, especially since the 4Runner is slated to use wide swaths of Taco ingredients as a base for its recipe.


Elsewhere, it’s easy to spy the Jumbotron of an infotainment screen in this show truck, along with other interior elements which mimic other models in the Toyota 4x4 lineup. This is all welcome, especially after umpteen years in which the current model remained basically unchanged. That didn’t seem to hurt sales, as buyers who knew what they were getting into often delighted in the rugged basic charm of the 4Runner.


[Image: Toyota]


Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments
Join the conversation
3 of 7 comments
  • ToolGuy ToolGuy on Apr 05, 2024

    "a return of hood ornaments on high-trim pickup trucks"

    • They were going to do this, but FAA regulations interfered

    • Theflyersfan Theflyersfan on Apr 05, 2024

      Waiting for the blinking red lights on the roofs of the HD trucks.


  • Theflyersfan Theflyersfan on Apr 05, 2024

    Did someone leave their laptop on atop the center console?

  • Chiefmonkey It's amazing how stingy automakers have gotten with sedans. The lack of engine options, lack of customizability, lack of sedans period... it is absolutely miserable. I want to go back to 2009 and buy a brand new Camry LE V6 or something of that sort.
  • Jeff [h3] TEARING APART my Tesla Cybertruck made my mechanic ...[/h3] YouTube · Hoovies Garage 1.2M+ views · 6 days ago 25:58... much Lamborghini repairs REALLY cost! Car Wizard•244K views · 13:26 · Go to channel. Death of the Small Affordable Pickup. Bart's Car Stories• 
  • MaintenanceCosts This is incredibly backward. CEO compensation should be such that it is noncontroversial, driven by the board rather than the CEO, and an easy shareholder vote. Corporate efforts at persuasion should be directed at the customers who might buy products and services.
  • Kwik_Shift_Pro4X A dozen Tesla charging stations that cost $43,000 each were destroyed by copper thieves cutting their charging cables to sell for $20 each.
  • Ravenuer So he lays off a bunch of workers and now wants a huge pile of money for himself?
Next