The 10 Car Brands That Keep Their Drivers Coming Back
A recent CarMax study indicates a steady trend of brand loyalty among car buyers, with approximately 20 percent opting to stay with the same brand when trading in their vehicle. The Toyota Prius stands out for model-specific loyalty, with over 38 percent of owners buying another Prius. The overall inclination towards SUVs has increased, with a notable rise in repurchase rates over the past six years.
The automotive landscape has evolved with various influences affecting customer preferences, including technological innovation, environmental concerns, and the global economy. Luxury car brands continue to secure their position, with a majority of them maintaining their rank within the top 10 for consumer loyalty. This reflects a consistent pattern of buyers aligning their car purchases with their lifestyles and personal values.
Below is the top 10 car brands that ranked highest in percent of shoppers that purchased the same car brand as their trade-in vehicles at CarMax:
This article was co-written using AI and was then heavily edited and optimized by our editorial team.
Toyota: 28.5%
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Mercedes-Benz: 27.9%
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Lexus: 27.7%
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RAM: 25.0%
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Tesla: 24.7%
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Porsche: 23.8%
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Cadillac: 23.6%
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BMW: 23.5%
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BMW: 23.5%
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Ford: 22.4%
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