Kia Teases EV9 Ahead of March 15 Unveil

Matthew Guy
by Matthew Guy

Creating a bit of hype for the launch of their all-electric large crossover, Kia has dropped a teaser video for their upcoming EV9. If the shadowy images are any indication, there’s little chance of owners losing it in a parking lot.


Set to act as the brand’s flagship EV, this machine will enter an arena that is slowly filling with seven-passenger electric vehicles – but few of which are likely to be offered at this price point. No one expects the EV9 to be priced at $19,995 but it’ll almost certainly be well south of others in its size category such as the Tesla Model X and Mercedes-Benz EQS SUV. We’ll take this moment to point out all those vehicles use a mash of alphanumerics for their names. Make of that what you will.

As is typical of teasers, specific details are few and far between – but we can still parse a few particulars. The front end seems to take much from the concept car and various spy shots of the real thing, using a series of dot-matrix shapes and strips of LEDs to create a unique lighting signature. Its taillights reach to the sky and, save for small twin spears pointing towards the center of this car, Kia likely won’t mind if some non-car people mistake it for a Cadillac. The EV9’s side profile is boxy, as one would expect from a company that brought us three-row vehicles like the Telluride.

The bottom of that rear window is devoid of a wiper arm; we hope one is tucked away and hidden behind the roof-mounted spoiler. This is an irritating trend in new electric cars, with manufacturers doing away with rear wipers for the sake of weight or complexity or power consumption or because a bed-wetting bean counter said it was a good idea. Despite claims that aero effects will keep that pane clean, real-world testing in messy conditions proves that grime still accumulates, and a wiper is needed. Perhaps if enough of us complain, we can nip this trend in the bud before it becomes too widespread.


Kia plans to officially reveal the EV9 on March 15th.


[Image: Kia]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Cprescott Cprescott on Mar 06, 2023

    The voice of the ghost of Andy Rooney... "Have you ever wondered why EV's have the most external lights when that uses the power from their only propulsion resource? You'd think they'd economize and maximize range and do the least possible. "

    • Luke42 Luke42 on Mar 06, 2023

      The power draw from LEDs is trivial compared to the vehicle's propulsion needs.

      Just like it is with gasoline vehicles, where the lights are powered by burning chemical fuels and confining the escaping hot gasses - except that DC-DC converters are far simpler, and easier to size to the application.





  • 28-Cars-Later 28-Cars-Later on Jul 05, 2023

    Atrocious styling, just wow. Please fold the marque into Hyundai.

  • 3-On-The-Tree Old news if it is even true. But from m my time as Firefighter/EMT fighting vehicle fires when it catches fire it is very toxic.
  • Akear Chinese cars simply do not have the quality of their Japanese and Korean counterparts. Remember, there are also tariffs on Chinese cars.
  • 3-On-The-Tree My experience with turbos is that they don’t give good mpg.
  • GregLocock They will unless you don't let them. Every car manufacturing country around the world protects their local manufacturers by a mixture of legal and quasi legal measures. The exception was Australia which used to be able to design and manufacture every component in a car (slight exaggeration) and did so for many years protected by local design rules and enormous tariffs. In a fit of ideological purity the tariffs were removed and the industry went down the plughole, as predicted. This was followed by the precision machine shops who made the tooling, and then the aircraft maintenance business went because the machine shops were closed. Also of course many of the other suppliers closed.The Chinese have the following advantagesSlave laborCheap electricityZero respect for IPLong term planning
  • MaintenanceCosts Yes, and our response is making it worse.In the rest of the world, all legacy brands are soon going to be what Volvo is today: a friendly Western name on products built more cheaply in China or in companies that are competing with China from the bottom on the cost side (Vietnam, India, etc.) This is already more or less the case in the Chinese market, will soon be the case in other Asian markets, and is eventually coming to the EU market.We are going to try to resist in the US market with politicians' crack - that is, tariffs. Economists don't really disagree on tariffs anymore. Their effect is to depress overall economic activity while sharply raising consumer prices in the tariff-imposing jurisdiction.The effect will be that we will mostly drive U.S.-built cars, but they will be inferior to those built in the rest of the world and will cost 3x-4x as much. Are you ready for your BMW X5 to be three versions old and cost $200k? Because on the current path that is what's coming. It may be overpriced crap that can't be sold in any other world market, but, hey, it was built in South Carolina.The right way to resist would be to try to form our own alliances with the low-cost producers, in which we open our markets to them while requiring adherence to basic labor and environmental standards. But Uncle Joe isn't quite ready to sign that kind of trade agreement, while the orange guy just wants to tell those countries to GFY and hitch up with China if they want a friend.
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