Tommy Tu-Tone: 2023 F-150 Heritage Edition is Ford's New Take on Retro

Matthew Guy
by Matthew Guy

There have been numerous examples of local dealers appending various and sundry new pickup trucks with paint or a wrap trying to capture the two-tone color schemes of the ’80s and early/mid-’90s. Thanks to the body lines of modern trucks, the results can be varied.

Ford wants in on the action, choosing to celebrate 75 years of trucks with a Heritage Edition of its popular F-150 which attempts to recreate the look

While the demarcation point of color isn’t billiard table flat or completely rectilinear as it could be on the squared-off brutes from thirty-plus years ago, the so-called A-B-A paint arrangement does a decent job of recalling the past – even if it reminds your author an awful lot more of an SUV with a black roof (of which there are many) than his grandfather’s truck. In any event, we’ll give ‘em an ‘A’ for effort.

Upper and lower parts of the truck (read: Roof and rockers, essentially) can be painted either Carbonized Grey or Agate Black. The latter can be paired with Atlas Blue, Avalanche, or Area 51; the former with Race Red or Antimatter Blue. Props to Ford for offering some real colors with this package instead of the typically muted palette of greys and silvers. In addition to the roof and rockers, Heritage Edition trucks will also have their bumpers and lower doors dipped in the contrasting paint.

This package will appear as an option on XLT-grade pickups, with all its attendant features, though there’s no indication of with what it can and cannot be combined in terms of other packages. While there are approximately eleventy-billion ways to configure an F-150 or any pickup from the Detroit Three, there are often certain options that cannot be mashed together. Some make sense – like street performance tires on a Tremor – while others defy logic. Consider the fact that, for a hot minute, one couldn’t get towing mirrors on a factory-equipped Silverado Z71 until someone woke up at their desk in RenCen and rectified the situation. Dealers, meanwhile, were more than happy to retrofit after the fact.

We’ll also note this is not the first time in recent memory Ford appended a ‘Heritage’ to its F-150. When the new-for-2004 truck appeared, execs weren’t wholly convinced all hands would cotton to the new look, choosing to produce both the old and new body styles side-by-each for a single model year (or they had a lot of leftover 10th-gen body parts, depending on who’s telling the story). The old-school pickup was called the F-150 Heritage and sold for fire-sale lease prices. Ram employs a similar trick today, making bank by hawking a machine that first saw the public light of day in January 2008 and passing it off as a new truck 14 years later.

Ford says pricing for the Heritage Edition package will be available when order banks open in mid-July, with production planned to start this autumn.

[Images: Ford]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Dukeisduke Dukeisduke on Jun 28, 2022

    So now we have to watch a video about some cheap Chinese tires? Sailun = garbage.

    • See 1 previous
    • Sgeffe Sgeffe on Jun 28, 2022

      I was waiting for two of the tires on the Accord in the video to blow sky-high, and watch that thing pirouette like a ballerina! I’m sure that they come with a 5 mile limited treadwear warranty, and you’ll be lucky to get THAT!!

  • EX35 EX35 on Jun 28, 2022

    Will it still have a solid front axle? Too many death wobble videos of new 250s for me to buy one.

    • DenverMike DenverMike on Jun 29, 2022

      When was the last time it did? 1963? The danger of death is about zero, more of an annoyance, common to Wranglers too.

  • NJRide My mom had the 2005 Ford 500. The sitting higher appealed to her coming out of SUVs and vans (this was sort of during a flattening of the move to non-traditional cars) It was packaged well, more room than 90s Taurus/GM H-Bodies for sure. I do remember the CVT was a little buzzy. I wonder if these would have done better if gas hadn't spiked these and the Chrysler 300 seemed to want to revive US full-size sedans. Wonder what percent of these are still on the road.
  • 28-Cars-Later Mileage of 29/32/30 is pretty pitiful given the price point and powertrain sorcery to be a "hybrid". What exactly is this supposed to be?
  • MRF 95 T-Bird I own a 2018 Challenger GT awd in the same slate gray color. Paid $28k for it in late 2019 as a leftover on the lot. It’s probably worth $23k today which is roughly what this 2015 RT should be going for.
  • Mike978 There is trouble recruiting police because they know they won’t get support from local (Democratic) mayors if the arrests are on favored groups.
  • FreedMike I'm sure that someone in the U.S. commerce department during the 1950s said, "you know, that whole computer thing is gonna be big, and some country is going to cash in...might as well be us. How do we kick start this?" Thus began billions of taxpayer dollars being spent to develop computers, and then the Internet. And - voila! - now we have a world-leading computer industry that's generated untold trillions of dollars of value for the the good old US of A. Would "the market" have eventually developed it? Of course. The question is how much later it would have done so and how much lead time (and capital) we would have ceded to other countries. We can do the same for alternative energy, electric vehicles, and fusion power. That stuff is all coming, it's going to be huge, and someone's gonna cash in. If it's not us, you can damn well bet it'll be China or the EU (and don't count out India). If that's not what you want, then stop grumbling about the big bad gubmint spending money on all that stuff (and no doubt doing said grumbling on the computer and the Internet that were developed in the first place because the big bad gubmint spent money to develop them).
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