Rare Rides: The 2018 Range Rover Adventum Coupe, an Intense Luxury Conveyance

Corey Lewis
by Corey Lewis

Today’s Rare Ride is a super luxurious two-door aftermarket Range Rover. Much like the Rolls-Royce Wraith Silver Spectre featured here recently, the Range Rover’s transformation was also designed by Niels Van Roij.

Hopefully, your eyes are prepared for luxury.

The only time the Range Rover was available as a two-door was in its first generation, now known as the Classic. From its inception in 1969 Range Rover was solely a two-door affair, but a four-door arrived in 1981 and quickly became the more popular body style. The market for the two-door dried up quickly, and Land Rover decided the next-gen P36A Range Rover would be available solely as a four-door. The last factory two-door Classic was built in January 1994 and was shipped to Portugal.

Cut to 2018, and Land Rover teased a new Range Rover with two doors called the SV Coupe. The new model was a project of Jaguar-Land Rover’s SVO or Special Vehicle Operations department. The original plan was to build 999 examples, for a hefty $295,000 before options. Customer deposits rolled in, but the plan didn’t last long: JLR had a terrible financial year in 2018, and canceled the project. Enter Dutch designer Niels van Roij.

In spring 2019, van Roij introduced his Adventum Coupe design, which promised to execute on the promises of the canceled SV Coupe. Most of the design cues were kept intact from the SVO design, with the exception of the expensive frameless windows and giant 23-inch concept wheels. The fenders and tailgate are from the standard Range Rover, in addition to the fenders. But everything between the A-pillar and the rear was reworked into true coupe-ness. Body panels were created from hand-worked aluminum, and the aluminum architecture underneath the Range Rover was strengthened over stock form.

There were no customer options as far as color scheme: Adventums were painted in an Arctic White, with a red and black Nappa leather interior that featured plenty of piano wood trim, and copious teak on the floor and cargo area. Most of the interior was fettled over the stock Range Rover, and taken to a higher level of luxury. Rear seats were captain’s chairs like the front, which were powered and adorned with integrated footrests. All examples used the 5.0-liter supercharged V8 from the Range Rover’s top SVAutobiography trim, good for 557 horses and 516 torques.

The Adventum’s build was contracted to Dutch firm Bas van Roomen, and the firm will create just 100 examples. In 2020 the base price was $299,835 – a not-stratospheric ask for a bespoke luxury SUV. Today’s Adventum is built on a 2018 Range Rover and has just over 8,000 miles. It’s for sale presently in The Netherlands for $349,874.

[Images: Niels van Roij Design]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Chiefmonkey It's amazing how stingy automakers have gotten with sedans. The lack of engine options, lack of customizability, lack of sedans period... it is absolutely miserable. I want to go back to 2009 and buy a brand new Camry LE V6 or something of that sort.
  • Jeff [h3] TEARING APART my Tesla Cybertruck made my mechanic ...[/h3] YouTube · Hoovies Garage 1.2M+ views · 6 days ago 25:58... much Lamborghini repairs REALLY cost! Car Wizard•244K views · 13:26 · Go to channel. Death of the Small Affordable Pickup. Bart's Car Stories• 
  • MaintenanceCosts This is incredibly backward. CEO compensation should be such that it is noncontroversial, driven by the board rather than the CEO, and an easy shareholder vote. Corporate efforts at persuasion should be directed at the customers who might buy products and services.
  • Kwik_Shift_Pro4X A dozen Tesla charging stations that cost $43,000 each were destroyed by copper thieves cutting their charging cables to sell for $20 each.
  • Ravenuer So he lays off a bunch of workers and now wants a huge pile of money for himself?
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