Sergio Marchionne: Maybe EVs Are the Future, Who Knows, What the Hell…

Steph Willems
by Steph Willems

Shortly after publicly dissing Tesla for the umpteenth time and speculating that electric cars aren’t the future, Fiat Chrysler Automobiles CEO Sergio Marchionne now says he wants to make an electric car.

Well, maybe. If he has to. But it’s probably gonna happen. This EV thing could be big, you know.

The indecisive company head told Bloomberg that he’s considering adding a selection of EVs to FCA’s portfolio, with a Tesla-fighting electric Maserati being the most likely offering.

Marchionne said that using the Maserati Alfieri as an experimental platform for a new EV is an idea he finds interesting, telling Bloomberg Television, “I’ve always thought the economic model that supports Tesla is something that Fiat Chrysler could replicate as we have the brand and the vehicles to do it.”

The sleek Alfieri, a grand tourer that was expected to start production this year, recently saw its arrival date pushed back to 2018. Constantly changing timelines are the norm at FCA, so the delay could give Marchionne time to work on his Tesla-fighting dreams before its launch. He admitted, though, that such a vehicle wouldn’t happen until after her retires in 2019.

Another half-formed plan festering in Marchionne’s brain is the creation of an electric city car for the European market.

FCA sells no EVs in Europe, which is rapidly ditching diesel as its fuel du jour. As major cities pass laws banning the use of fossil-fueled vehicles in city centers (or at certain times or days of the week), a small EV would help the company tap into a potential growth market. It would also boost the SUV-heavy company’s green credentials, given that the electric Fiat 500e (a money-losing model that Marchionne hates) is only sold in North America.

The CEO claimed he’s still not convinced that EVs are “the solution for all of man’s ills,” but figures he may as well experiment if everyone else is doing it. Peer pressure is a hell of a drug.

[Image: Maserati]

Steph Willems
Steph Willems

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  • W Conrad Musk has done a lot to help Tesla grow for sure, but $55 billion!?!?! If I had a vote, it would be a hard no. CEO's make too much as it is these days.
  • Jos65791744 Tim Healey’s chosen trade involves wordcraft, yet he misuses a simple word like “geopolitics.” Maybe he should stick to genuflecting to the PC crowd about Columbus Day and leave big boy topics like the effects of globalization on domestic markets to folks who talk gooder than he.
  • Akear I will forget about the Malibu when I have a new Camry in my driveway.
  • 1995 SC "Tariffs are paid by the customer, not the entities the tariffs are enacted against. Unless they are enacted by a politician of my chosen party. Then they function as intended and are good, sound policy."-A bunch of posters here
  • Akear Since EVs are such a small percent of the market do these tariff really mean anything?
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